“If you are not an attractive man in general, fix that. Work on fashion, body language, voice, extrovert qualities, social skills, building an interesting life, etc. If you focus solely on pickup, it can actually make you worse!” Richard La Ruina
Richard La Ruina, also known as Gambler from PUA Training, quickly got famous in the UK market as a pickup artist and dating coach. This was thanks to his PR skills and marketing expertise. He has authored two books that have been published and helped him build a good reputation. Richard is also the founder of PUA Training a company that hit the UK seduction market. It was release quite late when compared to the other companies but it quickly became famous. Nowadays, it is the biggest European dating coaching company. PUA Training is also among the companies that are growing rapidly internationally in the regions of South America, North America, and Asia.
Richard, also known as Gambler, was born and raised in Cambridge, England. He describes his childhood as the most difficult part of his life because he faced a lot of problems at school. This was because he was shy. Because he was shy, he was often made fun of and called ugly. This caused him to have a lack of self-confidence while he was growing up.
When he reached the age of eighteen, Gambler took his life savings of around £2000 and invested it in the stock market. He did extremely well with his investment for the next six years. During this time he obtained the alias “The God of Gamblers” after a movie character from Hong Kong.
This name eventually became “Gambler”. The money that he made from the stock markets was later put towards constructing and marketing the dating company which he created. The companies name is PUA Training. Gambler also claims that he was never good women and had never kissed a girl by the time that he turned twenty-one.
Career as a Pickup Artist
Gambler started to learn about dating secrets soon after he read “The Game” when it was first published in 2005. Richard studied at several different schools that were centered on the art of picking up women. He was influenced by these schools. The schools included Mystery method, Real Social Dynamics, and Ross Jeffries’ Speed Seduction.
He advanced very quickly and started working on his looks while building a strong emotional state. Even though he favors a more natural style, he has created wonderful information about hypnosis and NLP. He also supports lifestyle development in order to attract more women easily in his courses. Gambler met Kezia Noble in 2006. She became his main female dating instructor in the PUA Training Company which he was going to establish in 2007. Robert Beck, Beckster, was the second person who he met during this time. Beckster later became one of the prime instructors at the company.
PUA Training’s first breakthrough was when Richard La Ruina, was featured in a Channel 4 documentary “First Cut: The Rules of Seduction”. This special was aired on December 7, 2007 and was watched by around 2.5 million people. In 2007 Richard gained a lot of attention in UK when his book “The Natural Art of Seduction” published and this helped him in promoting PUA Training.
In the year 2009 he started an NLP training company and named it NLP Creations Ltd. In August, Richard went with Kezia to Dragon’s Den with a business plan for PUA training. Even though they failed to get any investment; Dragon Den’s members were quite impressed with their finances of the business proposal.
Since 2011, Gambler has been doing a lot of travel around the world. He has visited places like Argentina, Brazil, Russia and South East Asia. The reason for him visiting these places was because he wanted to pick women from different places around the world since the cultures are vastly different. Richard is known to favor teaching methods that are focused more on the natural ways to pick up women instead of just teaching routine techniques or the basic pick up artist courses to his students.
Richard is the author of a book which is quite popular since it explains how you should be better with women. Kezia Noble worked with him for around two years before she decided to retire from his company. She started her own company, www.kezia-noble.com, in 2010. Her book, “Noble Art of Seducing Women” was published in June of 2012. It instantly became extremely popular in USA as well as Europe. Kezia Noble, in her book, gave an in depth look to the female mind. She even mentioned the story of how she came to know Gambler and how he instantly hired her for his company. She also mentioned how she gave positive outcomes to the company’s students.
Richard La Ruina is known as Gambler in the pickup artist community. He is still an active member of the pickup artist community London. He doesn’t attend most of his boot camps in London and USA since he is constantly traveling.
Richard La Ruina Quotes
“It doesn’t have to be perfect; it just has to be good enough.”
“When I imagine a super hero PUA, there is no way he is indirect!”
“I used to be uncomfortable with my looks when I was young. Improving my fashion made me confident. So by working on guys fashion we make them look better and they look into the mirror and they go ‘oh, it’s really good’.”
“Get over your inhibitions and approach as many sets as you can. A guy that does 100 in a day will close more and learn more than someone that does not.”
“I think that canned material is a crutch until you develop the skills to freestyle and ‘be yourself’.”
“I find canned material objectionable. I want the girl to be attracted to me, what I have to say, and what I truly think of her. I don’t want to catch a girl by acting a role.”